How an Apparel Business Gets Built | Trap Draw, Ep 366

On this road-trip edition of Trap Draw, Neil and TC link up with Alex Holderness and John Bourne— the brains behind Holderness & Bourne—while cruising through Upstate New York. They unpack their backstories, the birth of their “side hustle” apparel line and how building that brand has echoed No Laying Up’s own journey.

What started as a clip for a travel vid turned into the full-length interview because it’s just that good. Along the way, you’ll catch all the ways to support the Evans Scholars Foundation, shout-outs to sponsors, plus links to the No Laying Up newsletter, podcast and the exclusive Nest community.

Watch on YouTube