Don’t have to use . in the end of ALT and META descriptions especially if:
• It’s a short, or sentence fragment.
• You want to keep it punchy and search engine–friendly.
Examples:
• ❌ “Discover vintage computers like the ZX Spectrum and Commodore 64.”
• ✅ “Discover vintage computers like the ZX Spectrum and Commodore 64”
Why?
Meta descriptions often appear as snippets in search engine results. A period can feel abrupt or unnecessary unless it’s part of a complete, formal sentence.
✅ ALT Text (Image alt attribute):
You typically do not use a period at the end of ALT text, unless it’s a full sentence.
Examples:
• ✅ alt=”ZX Spectrum main menu with pixel graphics and black background”
• ✅ alt=”The ZX Spectrum was released in 1982.” (if full sentence, period is OK)
• ❌ alt=”ZX Spectrum menu.” ← Avoid period on fragments
Why?
Screen readers pause slightly at punctuation. Adding unnecessary periods may create unnatural rhythm or confusion for visually impaired users.