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How to track your brand’s presence in AI search
As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay off in…
Stop Calling It SEO: 12 Strategies To Dominate AI Search in 2026
Still treating AI search like traditional SEO? Learn 13 Relevance Engineering strategies to win citations, improve retrieval, and…
What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by answer engines…
Scrunch vs Semrush: AI visibility or traditional SEO?
Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool, or a…
The PEE Framework for Agentic AI — Whiteboard Friday
Too many buzzwords in the AI search space? Let’s simplify it. AI engines reward clarity, freshness, and context.…
CRM administration: Roles and best practices guide
After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive…
Profound vs. Bluefish AI for AEO: Which tool wins for marketers?
If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50%…
Stop Measuring AI Search Like SEO: Here’s What To Track Instead
Measuring AI search like SEO? Learn what to track instead: visibility, recommendations, bot access, citations, and off-site signals…
CRM compliance: What it is and how to nail It with your team & tech
A CRM is like a teenager’s journal – full of sensitive information. But instead of school stories and…
8 top Profound alternatives your marketing team can actually use
As AI search reshapes how customers discover and evaluate brands, tools like Profound are gaining attention for helping…