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AEO Insights: Building an Informed Answer Engine Strategy
By now, you know that everyone’s buzzing over answer engine optimization (AEO). So, just what is AEO in…
How to Show Up in ChatGPT Results and Get Noticed by Customers
There’s a lot of conjecture out there about how to show up in ChatGPT results, but if you…
The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)
Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or…
Travel Marketing: How to Compete and Future-Proof in 2026 — Whiteboard Friday
Prepare your travel brand for AI search in 2026. Chloe Osunsami shares how to use digital PR, human-first…
The Real AI Race Isn’t About Models or Data. It’s About Context.
Every company I talk to right now is convinced they have an AI problem. Their AI writes emails…
AEO strategy for SaaS: 6 tactics that convert prospects into trials
An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics…
Loop Marketing vs. traditional marketing: What’s the difference?
Two-thirds of marketers say that marketing has changed more in the past three years than in the past…
Marketing forecast fundamentals every growth team needs
A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion…
Knowing About AI Isn’t Enough. Here’s How to Actually Use It.
Maybe you’ve opened ChatGPT a handful of times, gotten subpar results, and moved on. Maybe you’ve sat through…
Brand Bias in Prompts: An Experiment
We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on…
