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Marketing
3761 posts
Association Marketing Tools & Metrics for Member Engagement
Member engagement, retention, and growth are undeniably linked. According to the Membership Marketing Benchmarking Report, “Associations that reported…
Stop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up…
Using AI to Get Your Business Branding Right — My Favorite Tips and Tools
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper).…
Brand Building Brilliance from Best Buddies
Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi,…
How to Repurpose Your Content With AI — Whiteboard Friday
Have you ever found the idea of repurposing content overwhelming? Maybe you just don’t know where to start…
Everything You Need to Know About the Principles and Types of Design
A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy…
![cultural-marketing:-what-it-is-&-how-to-do-it-the-right-way-[according-to-experts]](https://prodsens.live/wp-content/uploads/2025/04/33519-cultural-marketing-what-it-is-how-to-do-it-the-right-way-according-to-experts-380x250.jpg)
Cultural Marketing: What It Is & How to Do It The Right Way [According to Experts]
As a recent Philadelphian, I love that I live in a city teeming with diversity. As a result,…
Best Practices for Managing Paid Advertising Campaigns
Did you know that 40-60% of digital ad spend is wasted due to inefficiencies and poor management? That’s…
How to Close the Gap Between SEO Recommendation and Execution
Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap…
Multi-Channel Marketing Dos and Don’ts: A Nonprofit Guide
Multi-channel marketing involves using multiple channels to reach and engage with supporters, allowing them to interact with your…
