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Marketing
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Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more
“I tried using AI for our marketing content, but it just doesn’t sound like us.” I hear this…
How to Communicate Site Migration to Clients — Whiteboard Friday
Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process…
Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy
Since late 2024, major players in the chatbot game have been rolling out a deep research feature…
18 Real-Life Analogies to Explain SEO to Anyone
Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand…
Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)
LinkedIn is full of narcissists, and I have the data to prove it. It all started when I…
![what-you’re-doing-wrong-in-your-marketing-emails-[according-to-an-email-expert]](https://prodsens.live/wp-content/uploads/2025/06/35449-what-youre-doing-wrong-in-your-marketing-emails-according-to-an-email-expert-380x250.webp)
What you’re doing wrong in your marketing emails [according to an email expert]
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot…
![these-ai-workflows-can-10x-your-marketing-productivity-[+-video]](https://prodsens.live/wp-content/uploads/2025/06/35421-these-ai-workflows-can-10x-your-marketing-productivity-video-380x250.png)
These AI workflows can 10X your marketing productivity [+ video]
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some…
Turn customers into community members — how community transformed the Gymshark experience
My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s…
Editing Is Where the Writing Happens
Writers often romanticize the first draft. The image of pouring raw thoughts onto a blank page suggests creativity,…
OpenAI secretly launched a sales agent — here are the details
In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet…
