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TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples]
In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s…
43 TikTok Stats to Know in 2022
Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions…
How Video Consumption is Changing in 2022 [New Research]
In 2022, video is more important to consumers than ever before. Each day, we stream our favorite shows,…
Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data]
Remember when social media was all about keeping up with your friends and family? For better or worse,…
Underused Tactics and Overlooked Metrics in E-Commerce
There are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren’t important,…
Sustainable Marketing: Key Principles & How to Leverage It [+Examples]
In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change…
YouTube Challenges To Boost Subscribers in 2022
With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel…
How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]
The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online…
Announcing the Local SEO Certification from Moz Academy
43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them…
Why You Shouldn’t Ignore the Role of Social Media in Brand Building
90% of people buy from the brands they follow on social media. But the role of social media…