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Marketing
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How to Measure Content Engagement — Whiteboard Friday
When it comes to content engagement, you can (and should) be measuring more than just page views. In…
What are push notifications and why do marketers need them?
Not that long ago, the notion that you could send a message straight into the pockets of millions…
4 ways to personalize your marketing messaging and boost engagement
In today’s market, customers expect personalization. According to one report, 66% of customers expect companies to understand their…
UTM Codes: How to Create UTM Tracking URLs on Google Analytics
How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your…
How to Write a Video Script [Template + Video]
Videos tell a story. Whether you’re writing an original video script or using a video script template, your…
How to Create an HTML Form That Sends You an Email
Have you ever set up a form on your site, only to forget to check the entries that…
How to Get Started with Corporate Social Responsibility & Purpose-Driven Marketing
Sustainable marketing, purpose-driven marketing, and corporate social responsibility (CSR) are terms that are getting more and more popular.…
Decision Trees: A Simple Tool to Make Radically Better Decisions
Have you ever made a high-stakes decision? If yes, did you contemplate for some time before landing on…
UX vs. UI: What’s the Difference?
UX and UI are two terms that are often mentioned in the same sentence, but that doesn’t mean…
How to Use the Goal Seek Excel Function (With Pictures)
Goal-seeking helps you calculate backwards from an end goal. It’s a powerful way to understand how you should…