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Marketing
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YouTube Hashtags: What Marketers Need to Know
When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time,…
9 Local Search Developments You Need to Know About from Q3 2022
Did Q1 and Q2 whip past you? They did for me, but the pace of life often seems…
How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]
Content marketing is an essential part of any SEO strategy. Without it, how are you going to attract…
Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]
What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines…
Why Consumers Participate in Online Communities [Data & Expert Insight]
Online communities are internet groups where people with shared interests interact, have discussions, and form relationships. According to…
10 Best TikTok Tricks to Go Viral in 2022 [+ Examples]
On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or…
8 Networking Tips for LGBTQ+ Professionals at Conferences and Events
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of…
Content Mapping 101: The Template You Need to Personalize Your Marketing
When prospects first come to your business page, they probably won’t just click and buy your offering immediately.…
How to Create an Editorial Calendar [Examples + Templates]
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a…
How 10 Brands Use Pinterest Idea Pins for Marketing
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest’s Idea Pins consist of videos or…