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How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director
Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up…
How to Perfectly Manage a PPC Campaign [Template]
In the world of search engine marketing (SEM), a growing number of marketers are turning to PPC campaigns.…
How to Choose a Blog Name That’ll Grow With Your Brand
Rebranding a business can be a smart and necessary step to growing a long-lasting business. However, when it…
Topic Clusters: The Next Evolution of SEO
Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR: Influential search engines like…
The Top 6 Search Engines, Ranked by Popularity
Oftentimes, marketers focus heavily on Google when vying for traffic. It makes sense considering Google is undoubtedly the…
28 Best About Us & About Me Page Examples (+10 Templates)
The “about” section of your website should include your mission, purpose, and who’s on your team. The right…
10 Essential Job Search Strategies to Help Land Your Next Big Gig
A job hunt is a time-consuming process. It usually takes a few weeks, if not months to land…
Beyond Title Tags: 5 Worthwhile SEO Tests that Seem “Untestworthy”
Is it testworthy, or is it untestworthy? There’s a fine line between optimizations and experiments. Testing something is…
Why Recruiters Are Reaching Out To Candidates Directly & How to Access This Hidden Job Market
If you’re struggling to get in front of hiring managers, it could be because recruiters are shifting away…
6 Spooky Marketing Campaigns Just in Time for Halloween
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for…