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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]
In 2022, 51% of B2C marketers plan to increase their marketing budget. The question is where is that…
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The Great Resignation: How It’s Changing Hiring for Companies and Job Prospects [+ Expert Insight]
The U.S. Bureau of Labor Statistics says that over 47 million Americans quit their jobs in 2021 — this…
Instagram and TikTok Resumes: Are Marketing Managers Watching Them?
Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands…
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The Top 10 Marketing Challenges Expected Globally in 2023 [HubSpot Data + Expert Tips]
Every marketer faces different challenges. And, ever since 2020, the ways we’ve had to pivot, adjust campaigns, and…
The HubSpot Blog’s 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers
If the last few years taught us anything, the real test of a marketer’s skill is how well…
The 7-Day Quick Start Guide to SEO + Cheat Sheet
We all start somewhere. For you, it’s your very first day of SEO. Or, more precisely—for the sake…
Metrics for Better Keyword Research — Whiteboard Friday
Many SEOs think of keyword research as a very basic part of SEO, which can actually be a…
How to Increase Email Sign-ups With Better Forms (+Examples)
In the last 12 months, 77% of marketers have seen an increase in email engagement. Cold prospects get…
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How to Create a Social Media Report [Free Template]
Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest…
10 Creator Economy Startups Marketers Should Know
As the creator economy continues to expand, so do the needs of content creators. Whether it’s crowdfunding, financial…