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What Is B2B Marketing?
I’ve been working in B2B Marketing long enough to remember how we started as the folks who work…
Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers
The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue…
How Marketers Collaborate Effectively Across Departments [According to HubSpot Marketing Leaders]
86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to…
What Marketers Need to Know About ChatGPT, Google’s Bard, and Microsoft’s Bing Chatbot
On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT. ChatGPT blew up in popularly practically…
Convince Your Boss to Send You to MozCon 2023 [Plus Bonus Letter Template!]
MozCon is returning in-person to Seattle August 7-8, 2023 and this year, we’re excited to bring the Future…
30 Fashion Brands That Marketers Can Learn From on Instagram
Between carefully curated photos, expertly targeted ads, and decisive adoption of Instagram stories, no other B2C industry has…
Email Blacklist: How to Get Off It (By Avoiding It In The First Place)
In the email marketing industry, sending spam or unsolicited bulk messaging can taint any organization’s brand. It can…
How to Post on Snapchat Spotlight [+ Tips for Creating Engaging Content]
Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging…
Lessons Learned from SEO Tests that Didn’t “Win” – Whiteboard Friday
We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test…
Inside Rihanna’s Super Bowl Halftime Show Marketing Engine
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true…