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3747 posts
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50…
How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing
For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half…
How I Created an SEO Strategy That Increased a Client’s Search Visibility by 375%
Description: Struggling with SEO in volatile SERPs? Discover the 6-step strategy that boosted search visibility by 375% with…
What Is Smart Content And How Can It Work For You?
Digital marketing is an industry that moves a million miles a minute (and one that seems to attract…
How to Build Trust With New Website Visitors
First impressions matter, especially online. When someone lands on your website for the first time, they’re looking for…
AI avatars are already here, and these are the trends I’m most bullish on
As the founder of AI newsletter Mindstream, I’m constantly thinking about scale, especially when it comes to content.…
YouTube Marketing 101: A Beginner’s Guide to Growing Your Channel
YouTube is more than just a platform for sharing videos. It’s a powerful marketing tool that, when used…
Why Your Internet Service Has an Impact on Your Marketing Efficiency
When people talk about marketing strategy, they usually focus on content, platforms, analytics, and creative tools. They don’t…
Here’s how to prove marketing’s pipeline value & revenue impact to your CFO
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions,…
How to Speed up Content With AI — Whiteboard Friday
In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals…
