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Snapple Invites Customers to Generate Real Facts with AI
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true…
A Small Gift for Local SEOs and a Big Cheer for Original Images
“Localism” – Miriam Ellis We know that a picture is worth a thousand words and that Google is…
11 Reasons We Love Content Marketing
At Marketing Insider Group, we love content marketing. Are we biased? Maybe. But we also have a good…
20 Valentine’s Day Marketing Campaigns We Love
Valentine’s Day is a time to celebrate love in all its forms, be it romantic love, platonic love,…
The Ultimate Guide to Instagram Stories Ads in 2023 [+ New Data]
Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major…
Podcast SEO 101: How to Rank Higher
40% of podcast listeners use an in-app search bar to discover new podcasts. The trend is clear: if…
Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond
It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate…
What Is B2B Marketing?
I’ve been working in B2B Marketing long enough to remember how we started as the folks who work…
Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers
The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue…
How Marketers Collaborate Effectively Across Departments [According to HubSpot Marketing Leaders]
86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to…