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3 Effective B2B Client Retention Tactics That Will Stand The Test of Time
Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in…
A Comprehensive Guide to LinkedIn Sponsored Updates
Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic…
How to Craft a Brand Manifesto [Guide + 10 Examples]
To inspire your audience to be loyal to your brand, you need to have a core message that…
3 Easy Steps to Build Your Brand Promise [+ Examples]
A brand promise is more than a tagline. It’s a way to show customers what your brand can…
Why You Should Prioritize Engagement Content Metrics
As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the…
How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level
If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. In…
Product Classification: What It Is & Its Impact on Marketing Efforts
Product classification is key to uncovering the reasons behind your consumers’ buying behaviors. For example, I’ve been buying…
Microsoft Launched Its AI-Powered Bing Image Creator – What That Means for Marketers
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true…
The ROI of Digital Accessibility
In a recent AudioEye survey of 500 business leaders and web professionals, 70% said that “cost” was their…
6 Content Marketing Lessons from Classic 90s Sitcoms
Ah, the ‘90s. The last decade before everyone began to have a cell phone in hand. A time…