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Gated Content: What Marketers Need to Know [+Examples]
As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a…
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Research Finds Customer Loyalty Isn’t What It Used to Be [2023 Data]
It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and…
Who Should I (or My Business) Be on Threads? Should You Tweak Personal Branding for the New Platform?
Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and…
14 Social Media Metrics That Drive Results in 2023
Ever feel like your social media metrics are whispering secrets to you? Like they’re trying to tell a…
Twitter’s Brand Equity: 17 Years & 12 Million Keywords
On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a…
How To Earn High-Authority Links That Drive Rankings
My agency, Fractl, was founded at the dawn of content marketing, when Google launched its war against paid…
3 Tips for How Marketers Can Partner With Industry Experts
The parameters that make an online resource “authoritative” are always changing. Google uses a variety of factors to…
How AI Will Change Podcast and Video, According to Riverside’s Head of Marketing
Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness. In fact,…
We Just Witnessed the Birth of a Social Media Channel: What to Know About Threads
In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention…
Vertical SaaS Vs. Horizontal Saas: What Works for You?
Let’s face it: nothing is ever one-size-fits-all. Your favorite coffee order? Definitely not the same as your coworker’s…
