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Marketing
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The Future of Partnerships: Celebrities Working For Major Brands
Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways…
9 Google Drive Tips You’ll Wish You Knew All Along
If you asked me to name the sites and applications I use every single day, Google Drive would…
The Scarcity Principle: How 7 Brands Created High Demand
If you took the same Introduction to Economics class that I struggled through in college, you might remember…
What is Communication? The Ultimate Guide
The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to…
Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan
Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to…
25 of the Best WordPress Newspaper Themes for 2023
Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of…
The Marketer’s Ultimate Guide to Link Bait
Can we please come up with some better terminology for the concept of “link bait”? For me, it…
Google AI: How One Tech Giant Approaches Artificial Intelligence
Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI…
Takeaways from an Irish Locksmith: Listing Spam Scandal
“I did what people normally would do — Googled ‘locksmiths near me.’” These telltale words preface a scandalous…
The MozCon 2023 Video Bundle Is Here (Plus, Our 2022 Videos are FREE!)
This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of…
