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Marketing
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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]
Being a small business is both easier and harder than ever. Yes, the competition is tough, but there…
30 Best Google Doodles of All Time
Remember the first time you noticed Google’s logo change into an entertaining piece of craftsmanship? For me, it…
Native Advertising Strategy: How and When to Use It
I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit…
4 Insights From the Google Leak — Whiteboard Friday
In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.
Consumer Confidence: What It is & How It Works
Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my…
How a Bottom-Up Budget Can Transform Your Company From Bottom to Top
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish…
26 Company Swag Ideas Employees Will Actually Like
Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one…
26 Marketing Jokes to Tell at Your Next Meeting
Whether you’re delivering a huge presentation or hosting a webinar, a touch of humor works like a charm…
How To Add YouTube Annotations (Cards and End Screen)
As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me. I was…
Google Papers: Leaked Documents Reveal Search Algorithm Secrets
Has Google been lying for years about how to optimize for search? The explosive release of internal documents…