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Analytics
52 posts
Google Analytics adds AI Assistant channel to measure AI traffic
Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude.…
How to eliminate the skepticism tax in marketing data
Marketing teams often operate with a hidden skepticism tax. Because they don’t fully trust their data, they spend…
SEO seasonality explained: Strategies, trends, and optimization tips
How do you know if a traffic drop is seasonal or a real SEO issue? If you’re not…
How to run an AI-assisted SEO competitor analysis that actually works
You can now do in 20 minutes what used to take a full afternoon. Feed two Semrush exports…
SEO reporting outgrew Data Studio — here’s what comes next
Picture this: Your company relies on Data Studio for SEO reporting. It’s right before your next big meeting…
Your ROAS looks great — but is it actually driving growth?
An ecommerce company hires your PPC agency to explore paid search. A solid plan follows, and after approval,…
Google simplifies Analytics and Ads consent rules
Google is changing how Google Analytics and Google Ads share consent signals — a shift that could have…
Google is bringing back a familiar name: Data Studio
In an AI-driven economy, companies have more data than ever but still struggle to turn it into useful…
How to take your marketing measurement from crawl to sprint
Measurement is the foundation for everything we do in performance marketing. Without accurate measurement, what we recommend, implement,…
When server-side tagging makes sense for your brand
Privacy laws are tightening, browser extensions are blocking data, and ad platforms are demanding cleaner data. As a…
