The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast’s company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn’t just one creator’s strategy. For many, it’s the new playbook. On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads, […]
The creator economy’s ad revenue problem and India’s AI ambitions
Related Posts
Insurance giant AIG deploys agentic AI with orchestration layer
American International Group (AIG) has reported faster than expected gains from its use of generative AI, with implications…
Barclays bets on AI to cut costs and boost returns
Barclays recorded a 12 % jump in annual profit for 2025, reporting £9.1 billion in earnings before tax,…
Ferrari is using IBM’s AI to create F1 superfans
IBM and Scuderia Ferrari HP take TechCrunch inside how they are redefining the fan experience.
