Browsing Tag
win/loss
9 posts
Getting executive buy-in for your win/loss program
Most conversations about win/loss analysis focus on the mechanics of running a good program. That’s useful, but it…
How to win at win-loss eBook
You’re running win-loss interviews. You’re creating reports. But still, no one’s acting on the insights. Sound familiar? Most…
Value takes center stage in the 2025 State of Win-Loss Analysis Report
Win/loss analysis is quickly becoming one of the most valuable assets in a PMM’s toolkit. Not because it…
5 steps to ignite your win/loss program
This article is based on Catherine Alexander’s brilliant talk at the London Product Marketing Summit. PMA members can…
Reflections from the Product Marketing Summit in Chicago
I had the privilege of attending and speaking at the PMA Chicago Summit, connecting with brilliant product marketers…
How to learn from lost opportunities with Molly Chapman, MoorePay
In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik chats with Molly Chapman,…
Fuel revenue growth through win-loss analysis
This article is based on Brady Tengberg’s brilliant talk at the Product Marketing Summit in Austin. As a…
Driving cross-functional improvement with win/loss analysis
This article has been adapted from Penny’s brilliant interview with Erik Mansur on Into the Fray: The Competitive…
Everyone’s a winner: Improving your win rates with stellar win/loss programs
This article was based on a gripping discussion between Scott Knudson and Trenton Romph on The Win/Loss Podcast,…
