Browsing Tag
Marketing Psychology
5 posts
The simple way to make your marketing claims 42.9% more believable
A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken…
What happened when 6.8m people were told real Monet art was AI
AI content is polarizing. When users spot that AI was used in art, backlash often follows. So, let’s…
The simple genius behind this long-forgotten Google Chrome ad
We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more…
Can music influence what we buy? To find out, I dove into the psychology of music
In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted…
The psychological reason brands use the power of association to sell
In the 1890s, Russian physiologist Ivan Pavlov noticed how dogs began salivating not just when food was placed…
