Browsing Tag
market research
6 posts
The danger of democratized research without strategic synthesis
It’s 11:30 am on a Tuesday. You are already in your third Teams meeting, and you are nowhere…
Why most PMMs stop one sentence too early: Answering “so what?”
In my final year of university, I was a Teaching Assistant for an introductory business course. First-year students…
Connecting market insight to pipeline: A practical model for PMM influence
Historically perceived as a support function – responsible for “making pretty content,” acting as a facilitator, and orchestrating…
Product Positioning: Definition, How to Do It, and Examples
Product positioning is crucial in product management to attract prospects and stand out in your niche. But how…
How to Use Idea Screening for New Feature and Product Development
Why do you need idea screening to build successful products? That’s one of the questions this article answers.…
Market Gaps: 10 Ways to Spot Untapped Customer Needs
How do product managers identify market gaps? This is the main focus of the article, so if you’re…
