Browsing Tag
Brand marketing
17 posts
Product marketing in performance-obsessed orgs
Why your cost per acquisition (CPA) problem is a PMM problem A lot of startup teams these days…
Build your brand’s digital twin before AI does it for you
I have some news, and you might not love it. AI is building your brand’s digital twin right…
From alignment to ownership: Rebranding in a regulated market
In marketing textbooks, “alignment” is presented as the bedrock of success. The theory goes: if product, sales, and…
Product vs. brand marketing: Striking the right balance at every growth stage
Align product and brand to build lasting impact.
The future of GTM: People = brand
For most of its history, GTM was a backstage function: segmentation, pipeline, enablement, partner onboarding, campaign orchestration. Leaders…
The interconnectedness of brand and product marketing
Most of us enter a marketing domain – brand, product, performance – and develop deep expertise in that…
Decoding the brand signals behind high-velocity startups
At high-growth startups, perception is not just a byproduct of success. It is a lever for creating it.…
When to rebrand after a merger or acquisition: A product marketing perspective
Are mergers and acquisitions the corporate version of an arranged marriage? They could be. Two companies, sometimes wildly…
Top brand performance indicators to track
It’s simple, really: Brand performance indicators matter because they show how well your brand is connecting with people…
Creating brand advocates internally: Why employee buy-in is critical
For a brand to stick, it has to start internally. When people understand the purpose behind the message,…
