Browsing Tag
Analyst relations
4 posts
Two things analyst relations is supposed to do – and why most programs only do one
Most analyst relations programs are built around a single idea: tell the company’s story well. Teams invest heavily…
How PMMs can use analyst insights to dominate markets
As a product marketer, staying ahead of the competition is no small feat. It takes strategic insight, cross-functional…
Analysts are personas too: Best practices to develop your analyst relations strategy
This article is based on a presentation given by Andrew Keating at the Product Marketing Summit in Denver.…
What are analyst relations? Best practices and key metrics
In an episode of Meet the Masters: The Product Marketing Podcast, I spoke with Daniel Kuperman, Head of…
