Browsing Tag
aeo
10 posts
How HubSpot became the #1 CRM in AI search [A case study]
Today, more and more buyers are beginning their journey with an AI-search. They may ask ChatGPT to compare…
What AEO rank trackers measure and why marketers need them
If you’re asking yourself, “How can I measure AEO success?”, AEO rank trackers should be your next investment.…
AEO Insights: Building an Informed Answer Engine Strategy
By now, you know that everyone’s buzzing over answer engine optimization (AEO). So, just what is AEO in…
How to Show Up in ChatGPT Results and Get Noticed by Customers
There’s a lot of conjecture out there about how to show up in ChatGPT results, but if you…
The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)
Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or…
AEO strategy for SaaS: 6 tactics that convert prospects into trials
An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics…
Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?
AI-referred traffic has increased by 600% since January 2025, and marketers are racing to understand what that means…
Answer engine optimization case studies that prove the ROI of AEO in 2026
AI search is already influencing how buyers discover brands — and the results are measurable. According to the…
AI and SEO: What AI means for the future of SEO [Expert Tips & Interview]
Artificial intelligence (AI) is rewriting the playbook of so much of our lives — how we interact, how…
Why Do AI Crawlers Keep Hitting robots.txt Instead of My Content?
Over the past weeks I’ve been monitoring traffic from AI crawlers like OpenAI’s GPTBot, oai-searchbot and ClaudeBot. The…
