James Maxwell
3 posts
Don’t Fund Projects. Fund the Teams That Create Value.
Most organizations are stuck funding projects — but the best product companies fund teams. In this video, we…
Product Ops is Necessary but Insufficient on Its Own
When clients call us, they often say they want to become a product-led company, then spend the rest…
Assumptions Kill Value Realization
Most product failures don’t come from bad intent or weak engineering. They come from unstated assumptions that enter…