Why marketing mix modeling is still hard to get right
Marketing mix modeling (MMM) is becoming more accessible, but getting started remains a challenge. After several conversations about…
How to eliminate the skepticism tax in marketing data
Marketing teams often operate with a hidden skepticism tax. Because they don’t fully trust their data, they spend…
How to Take Screenshots in TypeScript with the PageBolt API
How to Take Screenshots in TypeScript with the PageBolt API You’re building a TypeScript app that needs screenshots.…
The marketing measurement flywheel: A 4-step framework for proving impact
With AI-driven search and hyper-fragmented media channels reshaping how people discover brands, the “set it and forget it”…