Why I Keep Shipping Small Tools Instead of One Big Product
I have shipped five small tools this year instead of one big product, Git Dojo, OhNine, Statusline Builder,…
Why your customer data doesn’t predict what customers will do
At 23, I found myself sitting in high-spec boardrooms, trying to convince seasoned marketing directors at companies like…
Stop Creating Throwaway Maven Projects Just to Try a Java Library
Every Java developer knows this workflow. You find a library you want to try. Then you have to:…
Why most customer research fails to change strategy
Most companies today invest in customer research, and not on a small scale. According to ESOMAR, the global…