Why your customer data doesn’t predict what customers will do
At 23, I found myself sitting in high-spec boardrooms, trying to convince seasoned marketing directors at companies like…
Stop Creating Throwaway Maven Projects Just to Try a Java Library
Every Java developer knows this workflow. You find a library you want to try. Then you have to:…
Why most customer research fails to change strategy
Most companies today invest in customer research, and not on a small scale. According to ESOMAR, the global…