PMMnow is your chance to stream exclusive talks and presentations, hosted by product marketing experts and industry leaders.
It’s a unique opportunity to watch the most sought-after product marketing content – ordinarily reserved for PMA Pro members. Each stream delves deep into a key product marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.
🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced product marketing leaders
👨💻 Enjoy regular in-depth sessions
Emily Wilson has launched a product with 37 tabs open. Win-loss interviews in one, buyer personas in another, a “final_v7_real_final” deck somewhere in the mix, and a Jira ticket demanding attention the whole time. As SVP of Product Marketing and GTM Insights at Sitecore, she’s lived the manual grind PMMs know all too well, and she’s spent the years since ChatGPT arrived figuring out how to build a system instead of just surviving the chaos.
In this session, Emily walks through three workflows every PMM lives in (buyer insights, messaging, and launches) and shows what each one looked like before AI, what it looks like now, and what she thinks it could look like by 2027. She’s not talking about a faster chatbot. She’s talking about a shared marketing brain that PMMs actually direct.
In this session, you’ll discover:
🗂️ The “work bestie” reframe – why treating AI as an orchestration layer across your workflows beats bolting on another tool.
🎯 The PREP method – Emily’s go-to prompting habit for briefing AI like you’d brief a new PMM on your team (role, parameters, explicit instructions).
🔮 The 2027 GTM engine – what a network of specialized AI agents (persona, messaging, launch, sales-assist) could mean for the PMM function, and what stays human no matter how far this goes.
Meet the speaker:
Emily Wilson – SVP, Product Marketing & GTM Insights
Emily is the former Senior Vice President of Product Marketing and GTM Insights at Sitecore, bringing over 20 years of experience scaling growth and shaping go-to-market strategies across enterprise tech, HR, and digital customer experience solutions.
