In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Palash Soni, Co-Founder & CEO at Goldcast, who shares who shares his journey scaling the business to north of $10M in revenue.
“We realised that the market is probably in bigger companies because that’s where we are getting the pull from, and so our first actual like big customer was this company called Drift in Boston, which very popular Martech company. And that gave us the aha moment that okay, this is where the fit is. And so the moment Drift signed which was in end of Jan. 2021, at that time we were probably like $30, $40k in ARR. And when Drift signed then that started the chain sort of like the messaging and everything came together. Then we got to $1 million in three months.”
Palash shares:
- Having an entrepreneurial itch from a young age; from buying sweets in bulk and selling them at a markup in his school days to renting out a video game console for a cent per hour
- Why he believes marketing mediums evolve every 10 years, and how that was an asset to Goldcast
- The risk they faced becoming a multi-product company and how he managed internal pushback
- Entering the zeitgeist of B2B Marketers
- The three key levers getting to $10M in revenue; including investing heavily in post-sales customer success
- Why classic outbound doesn’t work
and more!
Watch or listen to the full episode below.
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