Browsing Tag
Product Marketer
5 posts
Product Marketing vs Marketing: Differences & Similarities
The differences between product marketing vs traditional marketing start with their varying focuses. While marketing drives overall brand…
What The LTV:CAC Ratio Means For Your SaaS (& How To Calculate It)
What is the LTV:CAC Ratio? The Customer Lifetime Value to Customer Acquisition Cost, or the LTV:CAC ratio, measures…
Feature Ideation Process Steps & Techniques for Product Teams
Every seasoned product marketer knows that adding new features to your product is key to product management success.…
Product marketing: Accurate title or infuriating buzzword?
Beneath the seemingly straightforward label – “product marketing” – lies a complex and multifaceted role that often leaves…
So you want to become a product marketing manager?
Within the world of product marketing, there are so many potential avenues to explore. Many product marketing managers…
