Our live sessions provide invaluable opportunities to learn from leaders in the field, interact with others in the industry, and ask questions specific to your set-up.

Unwrap the gift of eternal expertise with our PMM Talks. You see what we’ve done here, right?

Every month, some of the world’s top product marketers will be delving deep into industry trends, topical dilemmas, and a whole lot more.

Gain diverse insights from experienced PMMs
Refine your understanding of key industry areas
Get answers to questions around your specific needs
Extend your professional network

It’s a lifelong melting pot of PMM wisdom.

Just some of the topics on the table include leadership, metrics, sales enablement, careers, the future of product marketing, and SO much more.

It’s live. It’s eternal. It’s compulsive viewing.

Check out what we have coming up…

• Analyst Relations, July 25
• Positioning and Messaging, August 29
• Building a PMM team, September 26
• Storytelling, October 31
• Go-to-Market, November 28
• Meet our host – Div Manickam
• Apply to speak

Analyst Relations, July 25

12:00 pm EDT | 9:00 am PDT | 5:00 pm BST

Savvy product marketers know you can get competitive insights, brand awareness, and even increase sales if you know how to leverage analyst relations. But such an activity requires dedicated time and a comprehensive plan, or you risk being left behind by your competitors…

Join this session to…

Understand what is analyst relations
Hear about the different approaches to analyst relations
Tips on how to develop your analyst relations program to leverage

Meet our speaker:

Positioning and Messaging, August 29

12:00 pm EDT | 9:00 am PDT | 5:00 pm BST

Product messaging is how we communicate a product’s value to potential customers, and is crucial to any product marketing strategy. However, it’s very easy to get wrong. Positioning can also be the difference between success and failure; do it right and you’ll have a receptive audience. Do it wrong and you’ll be lucky if your product registers with consumers at all.

Come along and hear the dos and don’ts of positioning and messaging from industry leaders.

Meet our speaker:

Building a PMM team, September 26

12:00 pm EDT | 9:00 am PDT | 5:00 pm BST

Whether you’re the Head of Marketing, Product, or the company itself – building a dedicated product marketing team is both challenging and rewarding.

But one thing you must keep in mind is that it’s also unavoidable. In order to drive organizational growth and success, you must build a solid foundation to work with and from.

Meet our speaker:

Storytelling, October 31

12:00 pm EDT | 9:00 am PDT | 5:00 pm BST

Once upon a time, there was a product marketer who had an awesome product, with solid market demand and competitive advantage. No matter how hard the PMM tried to conquer the world though, they just couldn’t do it.

Feeling down in the dumps one day, the PMM stumbled across legendary storytelling master, Elliott Rayner. Elliott whispered three magic words into the PMM’s ear: “perspective, passion, purpose”.

Meet our speaker:

Go-to-Market, November 28

12:00 pm EDT | 9:00 am PDT | 5:00 pm BST

Launching successful products sits at the heart of the product marketing role, so much so, that over 80% of PMMs identify product launches as a core element of their role.

Join us to hear about how to:
Execute successful product/feature/market launches
Own GTM strategies at companies large and small
Understand GTM tactics during pre-launch, hard-launch and post-launch phases

Meet our speaker:

Meet our host:

Apply to speak

The post PMM Talks – monthly webinars appeared first on ProdSens.live.

Go-to-market (GTM) strategy is a critical component of product marketing. It encompasses the activities and tactics that a company uses to launch new products and drive revenue growth. A successful GTM strategy ensures that a product is launched effectively and reaches the target market with the right message and positioning.

Developing a GTM strategy involves several steps, including identifying the target market, conducting market research, defining the value proposition, creating a messaging framework, and selecting the most effective channels to reach the target audience.

A well-executed GTM strategy can drive revenue growth and help a company gain a competitive advantage in the market. It is critical that product marketers take the time to develop a comprehensive GTM strategy that is aligned with the company’s overall business goals and objectives.

Join this month’s PMM Talks discussion to hear our expert’s opinions on:

• Identifying and researching your target market
• Defining the value proposition
• Creating a GTM messaging framework
• Establishing the most effective communication channels

Date: April 25, 2023
Time: 9am PST | 12pm EST | 5pm BST
Duration: 45-60 mins

This session is live and interactive so come armed with your burning questions Tune in live, for free, or catch up with all sessions OnDemand with a PMA Membership.

Meet the speakers:

Michele Connors, Global Director of Product Marketing, Arrow Electronics

A believer in the power of story and the impact of empathy, Michele is passionate about customer-centric product strategy. As someone who loves learning about technology and people, she is energized by the responsibility product marketers have to deeply understand both in order to bring value to life. Her experience spans B2B, B2C and B2B2C settings at companies ranging from innovative start-ups to Fortune 100 corporations.

Kristen Ditsch, Director of Product Marketing, SGNL

Kristen Ditsch is the Director of Product Marketing at SGNL. Before joining SGNL, Kristen worked as Head of Product Marketing at Workato. She loves that product marketing is well-suited for inquisitive minds and believes the role is a critical mix of strategic communications, sales and customer empowerment.

Prak Swammy, Product Marketing Manager at Rently

As the first PMM at Rently, Prak established product marketing and pricing initiatives within her organization. Prak is currently leading GTM execution and pricing/packaging initiatives for Rently along with a whole host of other responsibilites.

Div Manickam, Author | Mentor | PMM Talks Host

A mentor, author and product marketing influencer with 10+years of B2B SaaS product marketing at Fortune500 and startups. I am exploring a portfolio life one day at a time. I recently embarked on a journey with stress and anxiety, mindfulness and essentialism, diversity and belonging. I am committed to breaking the stigma and be a voice for the unspoken. Taking a leap into the unknown, I have self-published books on my journey, most recently on “Mastering the art and science of Product Marketing”.

The post PMM Talks | Go-to-market strategy | April 25, 2023 appeared first on ProdSens.live.

There is more to building a high-performance team than simply assembling a group of talented people. From making the initial decision to hire to ensuring the team are working effectively together, there is a lot to consider.

For a team to truly succeed its members must unite with a clear vision and be motivated to bring that vision to life. They must share measurable goals and be committed to each playing their part in the group’s overall success.

We’ve assembled a great panel of leaders to share their insights and help you lay the groundwork for a highly productive team that can communicate, cooperate and innovate.

Join this month’s PMM Talks discussion to hear our experts opinions on:

• Matching your hiring needs with business goals
• How to find the right candidate for your team
• Establishing the groundwork to scale your team sustainably
• Organising your team for success
• Retaining a high performing team

Date: 31st January
Time: 9am PST | 12pm EST | 5pm BST
Duration: 45-60 mins

This session is live and interactive so come armed with your burning questions.

Tune in live, for free, or catch up with all sessions OnDemand with a PMA Membership.

Meet the speakers:

Daniel Kupperman, Head of Core Product Marketing & GTM for ITSM Solutions at Atlassian

Muhammad Saad Khan, Associate Vice President Marketing at Cloudways

Bryan Dsouza, Head of Marketing at Berkshire Grey

Bryan is a product marketing leader and is currently leading marketing at Berkshire Grey, a Boston-based AI robotics company focused on supply chain automation. Prior to Berkshire Grey, Bryan led product marketing at Grammarly and Microsoft. In addition to his day job, Bryan also runs a product marketing advisory – DOMENNO – where he advises startups to get to sustainable product-market fit. In his free time, Bryan loves taking his family on train rides to get ice cream and bike on any bike path he can find

Melissa Puls, Senior Vice President & Chief Marketing Officer at Ivanti

Div Manickam, Author | Mentor | PMM Talks Host

A mentor, author and product marketing influencer with 10+years of B2B SaaS product marketing at Fortune500 and startups. I am exploring a portfolio life one day at a time. I recently embarked on a journey with stress and anxiety, mindfulness and essentialism, diversity and belonging. I am committed to breaking the stigma and be a voice for the unspoken. Taking a leap into the unknown, I have self-published books on my journey, most recently on “Mastering the art and science of Product Marketing”.

The post PMM Talks | Building a successful PMM team | January 31, 2023 appeared first on ProdSens.live.