On this episode of Product Marketing Life, host Mark Assini is joined by Aline Bezerra, Senior Product Marketing Manager at Crownpeak. Aline shares insights from her experience – as a solo PMM – navigating a merger, aligning different geographic cultures in Germany and North America, and leading the effort to implement a unified launch process.

With a background in international trade, Aline transitioned into product marketing nine years ago. She now leads the go-to-market (GTM) strategy for Crownpeak’s Digital Experience Platform (DXP) products. After Crownpeak acquired Attract, Aline faced the daunting challenge of bringing together disparate launch processes from multiple merged teams.

Tune in to get all the details on Aline’s experience and discover how she created cohesion out of launch chaos during a complex business integration.

‎Product Marketing Life: How to create a unified launch process: Insights from Crownpeak’s PMM | Aline Bezerra on Apple Podcasts

‎Show Product Marketing Life, Ep How to create a unified launch process: Insights from Crownpeak’s PMM | Aline Bezerra – Sep 28, 2023

Apple Podcasts

Introducing Aline Bezerra

Aline Bezerra is an accomplished Senior Product Marketing Manager at Crownpeak with 9 years of B2B tech product marketing experience.

She has a passion for cross-functional collaboration, often signing off emails with her #BetterTogether slogan to promote teamwork amongst colleagues, and currently leads GTM for Crownpeak’s DXP.

Her experience navigating a merger provides valuable insights for product marketers inheriting fragmented processes.

Key takeaways

• How to map out product launch backlogs effectively.
• Why building relationships and involving product managers (PMs) is essential.
• How to test your launch process with a proof of concept.
• Why tracking metrics matters in process improvement.
• Why shifting focus to customer retention is essential.
• How to prioritize customer satisfaction for long-term success.

Get involved

Keen to join the conversation?

Why not take a look at our Slack channel? Not to boast, but our Slack community’s the biggest gathering of product marketing enthusiasts on the planet (okay, that was a bit of a boast).

We discuss everything from sales engagement to messaging strategies, and there’s a constant flow of templates, resources, and even the odd ‘roast’.

And it’s completely free to join!

Don’t miss a beat – you can catch all of your favorite product marketing episodes right here: Product Marketing Life.

The post How to create a unified launch process: Insights from Crownpeak’s PMM | Aline Bezerra appeared first on ProdSens.live.

In this week’s episode of Product Marketing Life, host Mark Assini is joined by Olga Laul, Regional Product Marketing Manager at Google, to talk about launching products internationally.

Global launches can be tricky, but Olga Laul has some pro tips from the front lines at Google. With over 40 international product launches under her belt, she’s learned a thing or two about taking things global.

During the conversation, Olga outlines differences between local, regional, and global product marketing roles, and explains how market prioritization for launches is determined at Google based on business goals. She also touches on creative collaboration for localized assets.

Tune in to hear her top dos and don’ts for taking your product worldwide.

‎Product Marketing Life: A PMM’s guide to international launches | Olga Laul, Regional PMM at Google on Apple Podcasts

‎Show Product Marketing Life, Ep A PMM’s guide to international launches | Olga Laul, Regional PMM at Google – Sep 14, 2023

Apple Podcasts

Key talking points

• How to stagger product launches by geography and priority for global expansion.
• Why product teams should align on market prioritization.
• How to focus on priority products and markets within a diverse region.
• Why full customization for all markets is often impossible.
• How to leverage local insights and testing for assets and features before launch.
• Why you should invest in ongoing education and training in an ever-evolving world.

Introducing Olga Laul

With 6 years at tech giant Google, Olga has experience in local, regional, and global product marketing roles. She’s spent time working in the UK, US and now, in her current position, Olga leads product marketing for consumer apps like Google Search and Google Pay in Europe, the Middle East, and Africa.

Olga specializes in bringing new consumer products to market and driving adoption for them.

She’s launched over 40 products across 40+ countries. Now that’s something to shout about.

Get involved

Keen to join the conversation? 

Why not take a look at our Slack channel? Not to boast, but our Slack community’s the biggest gathering of product marketing enthusiasts on the planet (okay, that was a bit of a boast). 

We discuss everything from sales engagement to messaging strategies, and there’s a constant flow of templates, resources, and even the odd ‘roast’.  

And it’s completely free to join!  

Don’t miss a beat – you can catch all of your favorite product marketing episodes right here: Product Marketing Life.

The post A PMM’s guide to international launches | Olga Laul, Regional PMM at Google appeared first on ProdSens.live.