In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Lloyed Lobo, co-founder at Boast AI, who shares how he bootstrapped to $10M ARR and then exited through private equity.

I know it’s an overused term “your network is your net worth”, but trust me, it’s the best way to engineer privilege. You may not have a network or you may not have influence, but if you create influence – just the compound interest on creating that influence – giving, giving, helping, bringing people together over time is you’re going to have everything you want.

Lloyed shares:

• His childhood in Kuwait and the positive impact the community had on him
• Why risk and companionship are part of his DNA
• Getting to eight figures in revenue with no marketing spend
• Why ignoring the influence of luck is a mistake
• The impact financial freedom had on his mental health

and more!

Listen to the full episode, watch the video below and subscribe to the SaaS Revolution Show podcast today.

---

Watch now, or listen to the audio-only version below:


Listen to the audio now:
https://thesaasrevolutionshow.simplecast.com/episodes/bootstrapping-to-10m-arr-and-then-exiting-through-private-equity

---

If you want similar tips and are looking to achieve success all year round, check out the SaaStock Founder Membership:

A private community of ambitious SaaS founders scaling to $10MM ARR. Get a support network of peers, connect with likeminded founders around the globe, and learn proven strategies from industry experts. Apply now to scale up your SaaS.

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And if you can’t wait another week for our next podcast, listen to our previous two here:

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Angeley Mullins, Chief Commercial Officer at Resourcify, who shares if branding in B2B SaaS has taken a back seat.

So every founder and CEO has a voice, they founded their company for a reason, most people that founder their companies, you know, are overcoming a ton of adversity to found their companies and to raise capital. So use your voice, and whichever medium that works for you, if it’s giving panel sessions, if it’s being on the news, if it’s writing articles, doing a content blog, like you said it depends on the type of company and what they’re selling. You have a voice, and use it. That’s the most important thing.

https://www.linkedin.com/in/angeleymullins/Angeley shares:

• Being a builder vs an optimiser
• The value of team consensus and cohesion
• Being in an era of sustainable revenue growth
• The relationship between product market fit and brand identity
• Building a brand that will keep paying off overtime (best done at Series A stage)
• If TikTok is effective for B2B
• The importance of being fearless – more people are afraid of success than they are of failure

and more!

Listen to the full episode, watch the video below and subscribe to the SaaS Revolution Show podcast today.

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Listen to the audio now:
https://thesaasrevolutionshow.simplecast.com/episodes/has-branding-in-b2b-saas-taken-a-back-seat

---

If you want similar tips and are looking to achieve success all year round, check out the SaaStock Founder Membership:

A private community of ambitious SaaS founders scaling to $10MM ARR. Get a support network of peers, connect with likeminded founders around the globe, and learn proven strategies from industry experts. Apply now to scale up your SaaS.

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And if you can’t wait another week for our next podcast, listen to our previous two here:

Corrily Wins First-Place in Inaugural SaaStock USA Global Pitch Competition.

Competing against 18 scaling SaaS companies looking to prove product market fit, market validation, and promising business models, Corrily comes out on top.

 

LONDON, UNITED KINGDOM. August 15, 2023 — Corrily, San Francisco based monetization growth engine, joined global SaaS businesses in Austin, Texas (May 31 – June 2, 2023) to take part in SaaStock USA’s inaugural Global Pitch Competition. A three-part pitch series, Corrily’s co-Founder and Chief Operating Officer, Alex David, participated in the final round against OneUp Sales and Userflow before being crowned winner. 

 

Alex David, Co-founder and Chief Operating Officer at Corrily, said of the Global Pitch Competition:

“The pitch competition was an exceptional experience. Not only were we able to showcase our company, creating leads for our business – we were also able to meet and network with the other contestants, all of whom were amazing founders in their space. Winning the competition was the cherry on top – along with the fundraising support that it helped drive!”

 

Their SaaStock USA Global Pitch Competition win marks a new milestone in Corrily’s SaaS journey. Beyond gaining global recognition and access to SaaStock’s network of investors, the result reinforces Corrily’s potential in the fintech space.

 

Corrily’s revolutionary approach to monetization has led to remarkable results for their customers; experiencing monthly recurring revenue (MRR) increases of up to 50% within just sixty days of implementation. Harnessing the power of AI and machine learning, Corrily’s suite of tools enables businesses to drive profitable growth, whether they are embarking on their monetization journey or seeking to optimize existing strategies.

 

Based in London, SaaStock – founded by Alex Theuma – hosts its flagship annual conference in Dublin, Ireland – the economic impact of which is over €16 million across the last seven years. Alongside the company’s latest annual conference addition with SaaStock USA, the company hosts numerous local meet-ups across nine cities around the globe, including Amsterdam, Barcelona, Berlin, and Krakow. 

 

SaaStock in Dublin boasts an average:

• 6000+ Attendees

• 2500+ Companies

• 600+ Investors

• 130+ Speakers

 

On the event, Alex David comments:

 “SaaStock USA was an incredible experience, especially considering it was the first one. The event clearly showcased the team’s experience in managing the Dublin event – with great speakers, valuable sessions, well-organized networking, and relevant vendors. It’s hard to continue innovating and growing tech conferences, as they often become primarily a sales playground and the speakers quickly become more about drawing a crowd than being actually tactically useful. Nevertheless, SaaStock has managed to grow an excellent event while keeping it genuinely useful.”

 

 

To learn more about SaaStock’s upcoming conferences, visit https://www.saastock.com/

 

To learn how Corrily can support your company’s monetization needs, visit https://www.corrily.com/

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About Corrily

Corrily is a monetization growth engine that empowers companies to take control, iterate, and personalize their monetization strategies.
They offer a suite of tools that harness AI and machine learning algorithms to help drive profitable growth for companies seeking to get started on their monetization journey or to expand their monetization strategies by personalizing pricing and packaging configurations across different customer segments.
With Corrily, customers have witnessed remarkable results, experiencing MRR increases of up to 50% within just sixty days of implementation. Their platform’s ability to efficiently manage, version, and continuously monitor pricing ensuring that companies retain their customers effectively, is what sets them apart in the fintech SaaS space.

 

About SaaStock

SaaStock brings together the highest concentration of SaaS decision makers under one roof, making  it the world’s most impactful conference for SaaS founders on the journey to $10M+ ARR (and beyond).

With an overarching aim to facilitate deep, meaningful connections, we help SaaS founders and their teams grow their network, build valuable connections, secure investment and all while having fun doing it. Founders are able to learn from one another, transfer knowledge and share war stories, support each other and give feedback on their businesses – all in the name of creating a powerful and lasting impact.

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Eynat Guez, Co-founder & CEO at SaaS unicorn Papaya Global, who discusses how she scaled the company beyond $100 million ARR.

So, thinking on scale and thinking of really, really good processes and infrastructures is very important at this stage because otherwise you’re just going to find yourself in an endless loop when you are trying to catch up people; we are trying to understand what they need. And obviously, I mean, this will impact their ability to grow, this will impact their ability to meet their targets. And then you’re going to find yourself in the second loop, which you’re constantly replacing people and training new people, but then you are not changing the narrative or changing the problem that you have.

Eynat shares:

• Growing the business 300% YoY since year one
• How keeping a lean team helped them scale quicker
• Raising $5M in their first three years, and $445M in the following five
• The importance of choosing the right clients at the right time- in the early days, focus on those with standards and needs you can meet vs the ‘big-name’ logos
• Why the first $1M needs to be sold by the founder, not a salesperson
• Their initial struggle around training infrastructures

and more!

Listen to the full episode, watch the video below and subscribe to the SaaS Revolution Show podcast today.

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Watch now, or listen to the audio-only version below:


Listen to the audio now:
https://thesaasrevolutionshow.simplecast.com/episodes/scaling-papaya-global-past-100m-arr

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A private community of ambitious SaaS founders scaling to $10MM ARR. Get a support network of peers, connect with likeminded founders around the globe, and learn proven strategies from industry experts. Apply now to scale up your SaaS.

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And if you can’t wait another week for our next podcast, listen to our previous two here:

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Isaiah Studivent, CEO Evron, and Chalique Seabron, COO Evron, who discuss what it takes to be an entrepreneur.

You know how good your product is, but that doesn’t mean you market knows. You have to be radical enough and crazy enough to just, figure out what’s going to work. Sometimes that means going in-person and showing up at events – you can’t always be in board rooms and expect your teams to execute for you.

Isaiah and Chalique share:

• The 72 hour call that turned into building Evron
• The hustle – going door to door for their first prop tech customer
• The entrepreneurial founder mindset: humble, positive, and a little bit delusional
• Driving several million in pipeline for their customers
• Marketing isn’t magic: communicating expectations with their clients early on

and more!

Listen to the full episode, watch the video below and subscribe to the SaaS Revolution Show podcast today.

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Listen to the audio now:
https://thesaasrevolutionshow.simplecast.com/episodes/true-grit-what-it-takes-to-be-an-entrepreneur

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A private community of ambitious SaaS founders scaling to $10MM ARR. Get a support network of peers, connect with likeminded founders around the globe, and learn proven strategies from industry experts. Apply now to scale up your SaaS.

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And if you can’t wait another week for our next podcast, listen to our previous two here:

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Godard Abel, Co-founder and CEO of G2, who shares the importance of applying AI to reimagine your product and your company to make a quantum leap forward in tough times.

It’ll be easier to get from hundred to a billion than it was to get from, frankly, zero to one, you know, or even zero to a thousand dollars is the hardest right? And then I think each order of magnitude gets a bit easier if you stay with it. But it’s, I’d say years of grinding. And then eventually we figured out the flywheel and it started spinning.

Godard shares:

• G2 becoming the buffet of SaaS and software
• Their 2-3 year journey to get to $1M ARR
• The AI alphabet – from LLMs to vector databases
• Launching Monty – G2’s first ever AI virtual assistant
• Having to seize technology faster than the big industry leaders
• His 15+ years of working with conscious leadership coaches

and more!

Listen to the full episode, watch the video below and subscribe to the SaaS Revolution Show podcast today.

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---

If you want similar tips and are looking to achieve success all year round, check out the SaaStock Founder Membership:

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And if you can’t wait another week for our next podcast, listen to our previous two here:

By Angeley Mullins

Leadership… The one thing people strive for, however forget how to integrate together to make successful companies and teams.

 

The concept of leadership is well known. Especially in the scale up community, leadership is one of the most critical factors in the ability of a company to find product- market- fit, scale revenue, and then grow into a unicorn or become a household name. Everyone knows they need it, however many scale ups fail to understand the types of leadership styles and how those styles can impact the success or failure of the company growth and company culture. Here are a few of the most common leadership styles and company cultures.

 

 

Authoritarian/ Autocratic Leadership:

As the name implies, this type of leadership style is extremely top-down. It comes from a history of military operations where everyone has a specific title and rank that confers different levels of authority. It is one of the oldest leadership styles in existence and has transferred into different companies large and small across many different markets around the world. One of the best known examples of this type of cultural leadership style is Amazon. In fact, during Amazon’s scaling journey it was a practice to hire former military officials into the executive ranks of the company to further enhance this type of leadership style and culture.

 

Advantages of this style: 

• Everyone knows who they report into and who has the authority to make decisions

• Compartmentalised/ Matrixed teams: This type of style tends to create hyper-matrixed and siloed teams that focus on making precise decisions. This can be great in larger organisations where optimisations need to take place. 

• Just like the control and ability to make decisions, this type of style clearly delineates who has the responsibility for decisions that are made

• This type of leadership is also one of the best types to lead in higher pressure environments or when there are strict deadlines

 

Disadvantages of this style: 

• Authoritarian leadership styles tend to stifle creativity. When people on the team feel like they are not empowered to make decisions, their desire to contribute becomes minimal in favour of a focus on the process. This type of leadership style loves processes because it assumes that control over the process will have control over the outcome. In scale-up environments this tends to be counterproductive as scale-ups need to be creative and nimble with everyone contributing equally in order to grow. 

• This type of leadership style tends to attract individuals who prefer control over empowerment. This is a natural case of the situation itself. Usually the best individuals to execute in an authoritarian culture are the ones who value control. It can be beneficial in cases where projects need clear command and leadership, however can be extremely difficult in building cohesive teams built on trust, empathy, and contributing to a safe space for team members. 

• Presiding vs. Building: This type of leadership style and company culture tends to attract leaders who want to “preside”, meaning that they draw authority being in authority itself vs stewardship of the people on their teams or outcomes that they generate. Rarely does this type of leadership style or company culture produce situations that build products, grow people, or scale companies (which is critical to scale-ups at the Seed, Series A, and Series B stages). This type of style is better implemented at Series C, D, and later stages when companies begin to slow down their pace and focus on process. When evaluating leaders and company cultures it is important to understand what stage of growth you are in and what is needed to make the company successful at that stage.

 

 

Laissez-Faire (Flat Hierarchy / No Hierarchy):

On the flipside is the opposite of the authoritarian type of leadership style which is the Laissez-Faire/ Flat Hierarchy type of style. In this type of style, the belief system is that the individuals who are hired into an organisation are capable of producing the best outcomes themselves and thus do not need structured organisational protocols. This is very common in scale-ups at the Seed, Series A, and Series B stages with FTE (full time employee) count up to approximately 50 people. This type of leadership style is more likely to be found in very early stage scale-ups where the Founder is literally doing everything. If everyone reports into the Founder or the CEO, then you know you are dealing with this type of culture. 

 

Advantages of this style: 

• Creativity is optimised. Team members are encouraged to be individual creators who actively work with the CEO or Founders to solve challenges and grow the company

• Processes are limited or non-existent: This type of leadership style values quick results and is the essence of where the term “growth hacking” took stride

• In an extremely fast-paced environment, this type of leadership style and culture can enable extreme nimbleness which can be advantageous 

• As a leadership personality type, this style can be extremely accommodating and flexible as it implies that there is limited structure

• Community building and consensus-driven decision making: When looking at this from the positive end, it can build an internal culture and community quickly. This can be exemplified by cultures where everyone in the company does a stand-up every day together to speak about their work and what is being achieved. While this type of community-driven activity might seem like a great idea at the beginning, the execution of this is difficult to scale. 

 

 

Disadvantages of this style:

• Many team members who work in a company culture like this one or with leaders like this have commented how it is difficult to get decisions made or in the worst cases, they might not know who they report into or who is supposed to make the final decision on a project, and so on 

• Consensus-driven decision making can also be very positive at the earlier stages when there is minimal FTE count, however as a company scales it can be counterproductive and either slow down decisions or stifle the best ideas for the ones that are most commonly accepted (the common denominator which is usually not the highest quality or most innovative) 

• Founders or Founder CEOs tend to get burnt out with this type of style more easily due to their inability to delegate tasks or to relinquish control. This friction becomes even more tense as the organisation outgrows this type of style and it becomes very clear that functional executive leadership needs to be implemented to scale the company and free up the Founder/CEO to continue to be the innovator. 

 

 

 

Servant Leadership:

 

In the middle is the more balanced type of company culture and leadership style which is Servant Leadership. In this style leaders focus on the growth and empowerment of their teams, while also focusing on the efficiency and growth of the company. This type of style can be applied to both earlier stage companies (Series A-C) as well as larger organisations since it is more about the style of the leader themself and company culture instead of the company structure. Company structures change as a company scales, however this type of leadership style is one that can be carried throughout the growth journey with effective results. In the Servant Leadership style, the leader focuses on how to empower the team members and how to lead by being of service. This requires a higher level of Emotional IQ from the leader as they focus on both growing individual team members through both professional and personal challenges. This style can also be adapted for the most common leadership needs of the organisation throughout the scaling journey whether it be a need for a  “Player-Coach” type of leader or even a “Manager of Managers”. This type of leadership style is one of the most versatile and adaptable.

 

 

Advantages of this style:

• The Servant Leadership style is one that is the most adaptable to company cultures 

• It focuses on the empowerment, development, and success of the employees whilst also driving positive outcomes for the company’s strategic or revenue goals

• Servant Leaders tend to create cultures that are inclusive and empower employees from all backgrounds, working styles, and personalities; regardless if they are extroverts or introverts. 

• They also tend to create company cultures that provide safe spaces for teams to build trust which creates more long term and sustainable outcomes for the company

• Servant Leadership styles can scale with the company regardless of the size or geographical location

 

 

Disadvantages of this style:

• The Servant Leadership style requires leaders to embrace a higher Emotional IQ, meaning that they need a higher level of personal awareness to understand the effects of their actions and words on those around them. They also need to have a higher level of awareness regarding personality types and how to best balance those to create high producing teams.

• This type of leadership style requires a certain mindset within the company culture to be able to be successful. It requires a top-down commitment from the executive leadership team for full adoption. It will not be successful if there is an internal struggle regarding company culture and mindset.

• To start, this type of leadership style will focus on understanding individuals and what drives them as well as understanding their triggers to enable optimal individual and team performance. The initial period may seem slow to organisations who value authoritarian leadership styles, however the servant leadership style will produce better outcomes in the longer term. The best way to this is longer term vs shorter term results.

 

 

 

Note on Leadership Styles and Company Culture

 

There is no one tried and true method or right way to establish company culture or leadership styles – this is why they are called “cultures” or “styles”. They are all different and all have advantages and disadvantages which need to be carefully thought through to be applied in the right way and achieve the outcomes you are looking for in your scaling journey. The key is to understand your own leadership style, how that is applied to your own company culture, and the outcomes it produces in terms of material results as well as cohesiveness of your teams. 

***A Special Note on the Application of FAANG cultural models ( Facebook, Amazon, Apple, Netflix, & Google) : Many scaling technology companies will attempt to implement different cultural models from prominent technology companies without understanding if it fits the culture of their own organisation or the outcomes they are looking for. The point to remember is just because a process, method, or cultural value is successful at a larger or more prominent company, does not mean it is the right thing for your company to implement. Take a very serious look at the balance of your productivity goals and well-being of your team members before applying any popular method or process. 

In summary, leadership styles and company cultures are created and developed by the people within each company. The wonderful thing is that these styles and cultures can be shaped and reshaped over time. The important piece is to understand what your values are as a leader, how it fits within the company you are leading, and then how to effectively apply specific leadership styles to achieve the best results for the company and the people who work there. 

 

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About Angeley Mullins

Angeley Mullins is a seasoned commercial executive with leadership roles across the US, EMEA, & APAC including: Amazon, Intuit, GoDaddy, and her most recent role as Chief Commercial Officer at Resourcify, a digital recycling platform that helps companies achieve a zero-waste future, and promote a circular economy. Her experience focuses on commercial growth: revenue, marketing, brand, sales, product, and international expansion in both technology scale-ups & larger corporations. In 2023 Crunchbase recognised her, along with other prominent technology leaders, as one of the most influential women in sales. Furthermore she also holds advisory roles with various technology and media companies. She has a special interest for advancing the conversation around women in leadership and diversity at the executive level.

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Zandra Moore, Co-founder and CEO of Panintelligence, who shares the six secrets of SaaS success.

That ideal customer profile. So we have ten characteristics on what looks like a good customer – if they don’t fit those, they don’t go into the funnel. Constantly making sure that we’re looking. And whilst that isn’t a measure, it’s actually something that we use to measure the quality of our pipeline.

Zandra shares:
• Her journey from employment into self employment
• Solving a problem: drawing data out of cloud based systems
• The story of their management buyout (including carrying the server across a car park!)
• Raising $4.5M in 2019 through private equity and VC
• The importance of getting product market fit right
• Why there’s a fundamental pipeline issue in the (low) amount of females in tech, and ways to improve that

and more!

Listen to the full episode, watch the video below and subscribe to the SaaS Revolution Show podcast today.

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Watch now, or listen to the audio-only version below:


Listen to the audio now:
https://thesaasrevolutionshow.simplecast.com/episodes/the-six-secrets-of-saas-success

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If you want similar tips and are looking to achieve success all year round, check out the SaaStock Founder Membership:

A private community of ambitious SaaS founders scaling to $10MM ARR. Get a support network of peers, connect with likeminded founders around the globe, and learn proven strategies from industry experts. Apply now to scale up your SaaS.

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Want to join the pioneers at the forefront of The SaaS revolution? Subscribe to our newsletter today to get exclusive content, receive actionable value-based insights and create your Rocketship SaaS.

Plus – follow us on SaaStock’s social channels! Check out our profiles on , , , and .

And if you can’t wait another week for our next podcast, listen to our previous two here:

In this live recording of the SaaS Revolution Show, our host Alex Theuma is joined by compliance and security connoisseur, Stevie Case, CRO at Vanta (a unicorn SaaS), to discuss What a CRO Does, and Why and When You Need One…

Folks overshoot. So they go for sort of the aspirational CRO who’s done it way bigger, maybe they’ve done $200 million plus in revenue, but they’re only at ten. Those folks are going to fail out because they’re going to get so frustrated because you’re not going to have the infrastructure. So you want somebody who has had to put the infrastructure in place that needs to be put in place, and really seeking somebody who might be more of a stretch candidate or who has commanded that much revenue, but maybe not in a CRO title is probably a better way to go. So focus less on the title. Focus more on functionally what that person has done.

Stevie shares:

• Her journey from being the world’s first female pro gamer to working in tech
• Why recruiting a great CRO means going against traditional interview processes
• How a CRO’s responsibilities are reminiscent to a games
• The importance of the CRO to CEO relationship
• Dealing with copycat competitors

and more!

Listen to the full episode, watch the video below and subscribe to the SaaS Revolution Show podcast today.

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Watch now, or listen to the audio-only version below:


Listen to the audio now:
https://thesaasrevolutionshow.simplecast.com/episodes/what-does-a-cro-do-and-why-and-when-do-you-need-one

---

If you want similar tips and are looking to achieve success all year round, check out the SaaStock Founder Membership:

A private community of ambitious SaaS founders scaling to $10MM ARR. Get a support network of peers, connect with likeminded founders around the globe, and learn proven strategies from industry experts. Apply now to scale up your SaaS.

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Want to join the pioneers at the forefront of The SaaS revolution? Subscribe to our newsletter today to get exclusive content, receive actionable value-based insights and create your Rocketship SaaS.

Plus – follow us on SaaStock’s social channels! Check out our profiles on , , , and .

And if you can’t wait another week for our next podcast, listen to our previous two here:

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Chris Herd, Founder & CEO at Firstbase, who shares how Firstbase grew to an eight-figure ARR with a 2,500+% increase in inbounds.

If you want to replicate office working remotely, you probably shouldn’t work remotely, because you’re not leveraging the benefits. The benefits are you can hire people anywhere, you can hire the most talented people in the world not the most talented person you can afford in a certain mile radius of your office. You can put people in a position to do the best work that they’ve ever done in their lives because they can do their best work, organise their life around that, and work when they’re most productive. 

Chris shares:

• His journey from semi-pro soccer to architecture to founding a company
• The US being more conducive to risky ventures vs the UK
• Firstbase’s VC journey
• The mindset shift in what being productive looks like
• Why hiring the most talented people means meeting them where they are
• Navigating company culture and burnout in remote work

and more!

Listen to the full episode, watch the video below and subscribe to the SaaS Revolution Show podcast today.

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Listen to the audio now:
https://thesaasrevolutionshow.simplecast.com/episodes/a-2-500-increase-in-inbound-and-an-8-figure-arr-the-global-journey-of-putting-individuals-in-the-best-position-to-succeed

---

If you want similar tips and are looking to achieve success all year round, check out the SaaStock Founder Membership:

A private community of ambitious SaaS founders scaling to $10MM ARR. Get a support network of peers, connect with likeminded founders around the globe, and learn proven strategies from industry experts. Apply now to scale up your SaaS.

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Want to join the pioneers at the forefront of The SaaS revolution? Subscribe to our newsletter today to get exclusive content, receive actionable value-based insights and create your Rocketship SaaS.

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And if you can’t wait another week for our next podcast, listen to our previous two here: