Lawrence Chapman
81 posts
Product Marketing Moonstruck
Somehow, Valentine’s Day is upon us, with February arriving faster than you can say, ‘chocolates, teddy bears, and…
The Role of Social Media in Super Bowl LVII Advertising
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true…
Enrol in Sales Enablement Certified and strengthen your sales enablement strategy
Whether you’re a sales connoisseur looking to revisit old ground, or an entry-level product marketer learning the ropes,…
What are customer needs? 5 steps to meet them
There are three certainties in life: Death, taxes, and product marketers being reminded to address their customer needs.…
State of Product Marketing Metrics 2023 survey
We’re digging deep into uncharted territory with an enthralling, upcoming report: State of Product Marketing Metrics 2023 is…
Expert tips for improving your product marketing skills in 2023
With a new calendar year underway, professionals the world over have set targets as they strive to develop…
Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at AWS (Amazon Web Services)
In the first Product Marketing Insider episode of 2023, we’re continuing to bring you all the action and…
Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at AWS (Amazon Web Services)
In the first Product Marketing Insider episode of 2023, we’re continuing to bring you all the action and…
How to launch a product within the market
What is a product launch? A product launch is a process in which a new product or service…
How to Write a Marketing Resume Hiring Managers Will Notice [Free 2023 Templates + Samples]
As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume…