A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.

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Remove the friction, confusion, and inefficiencies that hinder your content’s success. Follow this five-step process for a content operation workflow that supports your marketing wins.

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Content creation requires a lot. Who will do it? How will it align with strategic goals? How you craft audience-attracting stories? Learn the potential answers to help you develop a content creation process that really delivers.

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I just bombed my database course exam today. I am not gonna blame anyone else. It’s was because I didn’t properly study how to join multiple tables.

But it made me think during the exam: I really wish I could had the assistance to write SQL code from AI. It is certainly not allowed during exams, but I should had used it when I was learning it. Actually, it should be made available during the learning process. Combined with the fact that this class is taught using MAMP with MySQL version of 5.x.x while the textbook published in 2014 whose SQL examples are mostly of Oracle dialect……, I think the database education really needs some modernization. (Kinda a arbitrary opinion though, considering I haven’t researched how other colleges / universities teach database courses.)

Just raising the problem is not enough. I don’t want to be just another complainer. I will think about some ways (also existing ways) to modernize database education in my free time. Specifically I want the teaching to:

1. Be in line with latest popular SQL syntax
2. Have user-friendly way to install tools with AI assistant equipped with knowledge of the database
3. Maybe integrate sample projects and exercises from popular textbooks to “standardize” them all?

vanna-ai is a pretty cool project that combines AI with database knowledge. SQLAI seems to be a small German company which specializes in this area. I will start exploring these in my free time.

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Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.

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Three cataclysmic forces are shaking the search landscape – Google’s Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.

The post How To Survive 3 New Threats to Your SEO Strategy appeared first on ProdSens.live.

On the hunt for a new job in content and marketing? You know the drill. Create compelling content that attracts a target audience. But that’s not so easy to do. Follow this advice to make it a little easier.

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Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.

The post 4-Part Guide To Crafting a Winning Content Plan appeared first on ProdSens.live.

Best viewed with an open mind…

The so-called “browser wars” long before current web standards like HTML 5 made some web developers add badges like “best viewed with Netscape” or “best viewed with Internet Explorer”. An alternative badge stating “best viewed with an open mind” was a statement for cross-browser functionality and progressive enhancement.

… or best viewed with Safari 16?

We might be lucky that there is no “best viewed with Safari 16” sticker, but some websites feel like there should be.

If you need help with responsive design, CSS, accessibility and client-side performance optimization, call me! I am happy to improve your storefront, working with CSS, HTML, and just as much JavaScript and PHP code as necessary.

I am also happy when I can put things into practice and find pragmatic solutions quickly, without denying the need for testing, documentation, and maintainable clean code but without striving for perfection without impact or business value either.

Same site, different devices

This is a nice picture, and I occasionally test websites on real devices to get a better feeling. But any number of specific devices is just a small selection that does not reflect every real user.

Advertising my services

I must admit, this post is kind of a recap of things that I wrote before and writing it feels a bit like those listicles that make me feel cringe about DEV.to sometimes. But then again, some things can’t be repeated often enough. Why can’t developers add some simple improvements to their default workflow, when things have got so easy thanks to automation?

I must also admit that I don’t do much test automation or test-driven development yet, and that I tend to procrastinate and write posts like “Emotion-driven development” instead.

Audits and automation

But we have emulation, automation and remote control to improve our insights. We can compare full page screenshots cross-device, use cypress or CodeceptJS and Testomat.io for automating tests, including hover states and dynamic behavior, and we can use BrowserStack to test WordPress and other local projects before deploying anything.

Pro tip for Linux users: we can use a “Secret” Linux Browser to reproduce some Safari bugs in a local browser.

So far, so good – but what about accessibility and sustainability?

Sustainability

Sustainability includes different aspects:

• energy efficiency, estimated by page load metrics, green hosting list, and CO2e carbon dioxide equivalent,
• maintainability, facilitated by using open-source software and increasing code quality,
• privacy and usability

Web performance tools like WebPageTest and PageSpeed Insights have added ecological aspects, and there are specific tools like WebsiteCarbon and Ecograder as well.

Putting the users’ needs before our customers and their companies can be an effective strategy to improve usability. In the long run, companies will also profit by retaining their users as happy customers.

Usability also implies accessibility.

Accessibility

Although there are diverse disabilities and challenges to website users, there are a few proven ways to facilitate any kind of assistive technology. Progressive enhancement is a strategy starting with simple, text-based content and the most important functionality and the most robust and compatible implementation, adding optional design and comfort functions on top for those devices and users that can and want to use it.

Feature queries and media queries for accessibility like prefers-reduced-motion, prefers-reduced-transparency or prefers-contrast are easy ways to customize the page experience for different target groups with only a few lines of additional CSS code.

To measure or rather estimate accessibility, we can use automated audits like WAVE, axe and the accessibility report in Lighthouse or PageSpeed Insights to ensure that we don’t violate essential Web Content Accessibility Guidelines (WCAG)

Further reading

European legislation are planning to enforce stricter rules concerning websites’ accessibility and sustainability with the reformed European Accessibility Act (EAA) and the Supply Chain Due Diligence Act (Lieferkettengesetz).

Accessibility, SustyWeb, SDGs, and upcoming European Legislation in 2024/2025

Ingo Steinke ・ Nov 6 ’23

#webdev
#a11y
#sustyweb
#ecology

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Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.

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