Ad Age released the Agency Report for 2024, and it’s not good news for big firms. Frankly, it’s not that great for small, independent firms either. Find out the possible reasons and what successful agencies should do now.

The post What Should Agencies Do in a Flat-Growth Year? appeared first on ProdSens.live.

Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?

The post Did Cannes Lions Awards Just Say Content Beats Advertising? appeared first on ProdSens.live.

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?

The post Is It OK for Platforms to Train Their AI With Your Content? appeared first on ProdSens.live.

What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?

The post Why Brands May Be Saying Less But Not Doing Less for Pride Month appeared first on ProdSens.live.

Has Google been lying for years about how to optimize for search? The explosive release of internal documents contains interesting revelations. But what should marketers do about it?

The post Google Papers: Leaked Documents Reveal Search Algorithm Secrets appeared first on ProdSens.live.

Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers.

The post Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play appeared first on ProdSens.live.

OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to.

The post What You Need To Know About Recent ChatGPT and Gemini Features appeared first on ProdSens.live.

Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.

The post Tech Takes Over Marketing (But Not How You Think) appeared first on ProdSens.live.

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

The post Oops, Google Did It Again — But You Still Need First-Party Data appeared first on ProdSens.live.

Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?

The post Don’t Follow Tesla’s Marketing Mistake appeared first on ProdSens.live.