Product launch checklist

What is a product launch checklist?

We’ve created a comprehensive product launch checklist to guide you through every critical step of launching a new product or feature.

The checklist ensures that every aspect of the product launch process is meticulously planned, executed, and monitored. When used consistently, it helps in organizing tasks, assigning responsibilities, and tracking progress from the outset, through to the completion of a product launch.

What does the launch checklist cover?

Our product launch checklist template covers every element of a product launch, including:

• Market analysis
• Persona researchis designed
• Pricing
• Positioning
• Goal-setting
• Go-to-market (GTM)
• Collateral creation
• Sales enablement
• Internal launch
• External launch
• Analysis
• Feedback

Who’s this checklist for?

The checklist is designed specifically for Product Managers and Product Marketing Managers, but it can be used by anyone managing the product launch process.

How to use the product launch checklist

To use the checklist, start by downloading a copy of the template. You can then make a copy for your own launch process.

Once you have your checklist, follow these instructions to get the most from the tool.

Step-by-step guide:

1. Assign tasks: Carefully read through each section of the checklist and allocate each task to the appropriate team or individual, ensuring everyone knows their responsibilities.
2. Track progress: Regularly update the checklist to reflect completed tasks and identify any outstanding items.
3. Communicate: Keep open lines of communication across all departments to ensure everyone is aligned and informed.
4. Review and adjust: Continuously review the progress and make adjustments as necessary to address any issues or changes in the plan.
5. Celebrate successes: Acknowledge the completion of significant milestones to keep the team motivated and focused.

Download your checklist

Launch checklist

Template Launch checklist
Task,Tactic,Owner,Complete
Market analysis,Define the purpose of your analysis
Understand the market size and value
Compare the competition
Identify your target market
Analyse publicly available data
Speak to industry associations
Collate, analyse and act on your findings

Google Docs